/* The Ad Lab — gedeelde stijlen */

:root{
  --ink:#101A33;
  --deep:#0B1230;
  --cobalt:#2B4BE0;
  --pink:#E8459B;
  --soft:#F6F5F3;
  --paper:#FFFFFF;
  --grey:#5A6478;
  --hair:rgba(16,26,51,.12);
  --hair-inv:rgba(255,255,255,.15);
  --display:'Bricolage Grotesque','Segoe UI',Helvetica,Arial,sans-serif;
  --body:'Inter Tight','Segoe UI',Helvetica,Arial,sans-serif;
  --data:'Martian Mono',ui-monospace,'SF Mono',Menlo,monospace;
  --rail:64px;
}
*{box-sizing:border-box;margin:0;padding:0;}
html{scroll-behavior:smooth;}
body{
  background:var(--paper);color:var(--ink);
  font-family:var(--body);font-size:16.5px;line-height:1.55;
  -webkit-font-smoothing:antialiased;overflow-x:hidden;
}
a{color:inherit;}
img{max-width:100%;display:block;}
:focus-visible{outline:2px solid var(--pink);outline-offset:3px;}
.shell{max-width:1180px;margin:0 auto;padding:0 28px;}
@media(max-width:760px){.shell{padding:0 20px;}}
.skip{position:absolute;left:-9999px;}
.skip:focus{left:12px;top:12px;z-index:99;background:var(--pink);color:#fff;padding:10px 16px;border-radius:2px;font-family:var(--data);font-size:12px;}

/* ---------- meetschaal ---------- */
.rail{
  position:fixed;left:0;top:0;bottom:0;width:var(--rail);
  border-right:1px solid var(--hair);display:flex;flex-direction:column;
  align-items:flex-end;padding:96px 12px 32px;z-index:40;pointer-events:none;
}
.rail-track{position:relative;flex:1;width:100%;}
.rail-tick{position:absolute;right:0;height:1px;background:var(--hair);}
.rail-tick.major{width:20px;background:rgba(16,26,51,.28);}
.rail-tick.minor{width:9px;}
.rail-tick span{position:absolute;right:26px;top:-7px;font-family:var(--data);font-size:8.5px;color:var(--grey);white-space:nowrap;}
.rail-fill{position:absolute;right:-1px;top:0;width:2px;background:var(--pink);height:var(--progress,0%);transition:height .12s linear;}
.rail-bead{position:absolute;right:-4px;top:var(--progress,0%);width:8px;height:8px;border-radius:50%;background:var(--pink);transform:translateY(-4px);box-shadow:0 0 0 4px rgba(232,69,155,.15);}
.rail-cap{font-family:var(--data);font-size:8.5px;letter-spacing:.16em;color:var(--grey);writing-mode:vertical-rl;margin-top:16px;}
@media(max-width:960px){.rail{display:none;}}
.offset{padding-left:var(--rail);}
@media(max-width:960px){.offset{padding-left:0;}}

/* ---------- header + mobiel menu ---------- */
.top{position:sticky;top:0;z-index:60;background:rgba(11,18,48,.94);backdrop-filter:blur(10px);border-bottom:1px solid var(--hair-inv);}
.top .bar{display:flex;align-items:center;justify-content:space-between;gap:16px;padding:14px 0;}
.brand{display:flex;align-items:center;gap:11px;text-decoration:none;flex-shrink:0;}
.brand-name{font-family:var(--display);font-weight:800;font-size:17.5px;color:#fff;letter-spacing:-.015em;}
.menu{display:flex;gap:30px;font-family:var(--data);font-size:11.5px;}
.menu a{text-decoration:none;color:rgba(255,255,255,.72);transition:color .2s;}
.menu a:hover,.menu a[aria-current="page"]{color:var(--pink);}
.top-cta{font-family:var(--data);font-size:11.5px;font-weight:600;background:var(--pink);color:#fff;padding:11px 17px;text-decoration:none;border-radius:2px;white-space:nowrap;}

.burger{
  display:none;background:none;border:1px solid var(--hair-inv);border-radius:3px;
  width:42px;height:38px;cursor:pointer;padding:0;align-items:center;justify-content:center;
}
.burger span{display:block;width:18px;height:2px;background:#fff;position:relative;transition:background .2s;}
.burger span::before,.burger span::after{content:"";position:absolute;left:0;width:18px;height:2px;background:#fff;transition:transform .24s ease;}
.burger span::before{top:-6px;}
.burger span::after{top:6px;}
.burger[aria-expanded="true"] span{background:transparent;}
.burger[aria-expanded="true"] span::before{transform:translateY(6px) rotate(45deg);}
.burger[aria-expanded="true"] span::after{transform:translateY(-6px) rotate(-45deg);}

.drawer{display:none;border-top:1px solid var(--hair-inv);background:rgba(11,18,48,.99);}
.drawer.open{display:block;}
.drawer nav{display:flex;flex-direction:column;padding:8px 0 20px;}
.drawer nav a{
  font-family:var(--data);font-size:13px;color:#fff;text-decoration:none;
  padding:15px 0;border-bottom:1px solid var(--hair-inv);
}
.drawer nav a:last-child{border-bottom:none;}

@media(max-width:900px){
  .menu{display:none;}
  .burger{display:flex;}
  .top-cta{display:none;}
}

/* ---------- hero ---------- */
.hero{background:var(--deep);color:#fff;position:relative;overflow:hidden;}
.hero::after{content:"";position:absolute;inset:0;pointer-events:none;background:radial-gradient(720px 460px at 78% 30%,rgba(43,75,224,.32),transparent 70%);}
.hero-inner{position:relative;z-index:2;display:grid;grid-template-columns:1.08fr .92fr;gap:56px;align-items:center;padding:76px 0 84px;}
.kicker{font-family:var(--data);font-size:10.5px;letter-spacing:.2em;color:var(--pink);display:flex;align-items:center;gap:9px;margin-bottom:22px;}
.kicker::before{content:"";width:26px;height:1px;background:var(--pink);}
h1{font-family:var(--display);font-weight:800;font-size:clamp(38px,5.6vw,70px);line-height:.99;letter-spacing:-.03em;}
h1 .swap{color:var(--pink);}
.hero p.lead{margin-top:24px;font-size:18px;color:rgba(255,255,255,.74);max-width:48ch;}
.hero-btns{margin-top:34px;display:flex;gap:13px;flex-wrap:wrap;}
.btn{font-family:var(--data);font-size:12px;font-weight:600;padding:15px 24px;text-decoration:none;border-radius:2px;display:inline-block;transition:transform .18s ease,background .18s ease;cursor:pointer;}
.btn-fill{background:var(--pink);color:#fff;border:1px solid var(--pink);}
.btn-fill:hover{transform:translateY(-2px);}
.btn-ghost{background:transparent;color:#fff;border:1px solid var(--hair-inv);}
.btn-ghost:hover{background:rgba(255,255,255,.08);}
.hero-note{margin-top:30px;font-family:var(--data);font-size:10.5px;color:rgba(255,255,255,.42);letter-spacing:.09em;}
.flask-stage{display:flex;justify-content:center;align-items:center;}
.flask-svg{width:min(320px,70vw);height:auto;}
.flask-liquid{transform:translateY(120px);animation:fill 2.1s cubic-bezier(.24,.9,.3,1) .35s forwards;}
@keyframes fill{to{transform:translateY(0);}}
.surface{opacity:0;animation:glow 1.1s ease 2.1s forwards;}
@keyframes glow{to{opacity:1;}}
.bub{opacity:0;animation:rise 3.4s ease-in-out infinite;}
.bub:nth-of-type(2){animation-delay:1.1s;}
.bub:nth-of-type(3){animation-delay:2.1s;}
@keyframes rise{0%{opacity:0;transform:translateY(0);}22%{opacity:.85;}100%{opacity:0;transform:translateY(-46px);}}
@media(max-width:900px){.hero-inner{grid-template-columns:1fr;gap:38px;padding:56px 0 64px;}.flask-stage{order:-1;}}

/* compacte hero voor subpagina's */
.hero.slim .hero-inner{padding:58px 0 62px;grid-template-columns:1fr;gap:0;}
.hero.slim h1{font-size:clamp(33px,4.6vw,54px);}
.hero.slim p.lead{max-width:54ch;}

/* ---------- secties ---------- */
.band{padding:88px 0;}
.band.tint{background:var(--soft);}
.band.slimmer{padding:64px 0;}
.head{margin-bottom:48px;max-width:64ch;}
.eyebrow{font-family:var(--data);font-size:10.5px;letter-spacing:.2em;color:var(--pink);display:flex;align-items:center;gap:9px;margin-bottom:16px;}
.eyebrow::before{content:"";width:22px;height:1px;background:var(--pink);}
h2{font-family:var(--display);font-weight:700;font-size:clamp(27px,3.6vw,42px);line-height:1.06;letter-spacing:-.025em;color:var(--ink);}
.head p{margin-top:16px;color:var(--grey);font-size:17px;max-width:52ch;}
.prose p{color:var(--grey);font-size:16.5px;margin-bottom:16px;max-width:64ch;}
.prose h3{font-family:var(--display);font-weight:700;font-size:21px;margin:30px 0 10px;letter-spacing:-.02em;}
.prose ul{color:var(--grey);margin:0 0 18px 20px;max-width:64ch;}
.prose li{margin-bottom:8px;}

/* ---------- kanaalkaarten ---------- */
.channels{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;}
.ch{display:block;text-decoration:none;color:inherit;background:var(--paper);border:1px solid var(--hair);border-radius:4px;padding:30px 26px 28px;transition:border-color .22s,transform .22s,box-shadow .22s;}
.ch:hover{border-color:var(--ink);transform:translateY(-3px);box-shadow:0 14px 30px -18px rgba(16,26,51,.4);}
.ch-icon{width:38px;height:38px;margin-bottom:20px;}
.ch h3{font-family:var(--display);font-weight:700;font-size:22px;letter-spacing:-.02em;margin-bottom:9px;}
.ch p{color:var(--grey);font-size:15px;}
.ch dl{margin-top:20px;padding-top:16px;border-top:1px dashed var(--hair);}
.ch dt{font-family:var(--data);font-size:9.5px;letter-spacing:.14em;color:var(--grey);}
.ch dd{font-family:var(--data);font-size:12px;color:var(--ink);margin-top:5px;}
.ch .more{margin-top:16px;font-family:var(--data);font-size:11px;color:var(--pink);}
@media(max-width:880px){.channels{grid-template-columns:1fr;}}

/* ---------- methode ---------- */
.method{display:grid;grid-template-columns:.85fr 1.15fr;gap:60px;align-items:start;}
.m{display:grid;grid-template-columns:56px 1fr;gap:18px;padding:24px 0;border-top:1px solid var(--hair);}
.m:last-child{border-bottom:1px solid var(--hair);}
.m-n{font-family:var(--data);font-size:11px;color:var(--pink);padding-top:5px;}
.m h4{font-family:var(--display);font-weight:700;font-size:19px;letter-spacing:-.015em;margin-bottom:5px;}
.m p{color:var(--grey);font-size:15px;}
.method-intro{margin-top:16px;color:var(--grey);font-size:16.5px;}
@media(max-width:880px){.method{grid-template-columns:1fr;gap:32px;}}

/* ---------- omslagpunt ---------- */
.endpoint-panel{background:var(--deep);color:#fff;border-radius:5px;padding:54px 48px;display:grid;grid-template-columns:1fr 1fr;gap:48px;align-items:center;}
.endpoint-panel h2{color:#fff;}
.endpoint-panel p{color:rgba(255,255,255,.7);margin-top:15px;font-size:16.5px;}
.tit{display:flex;flex-direction:column;gap:14px;}
.tit-row{display:grid;grid-template-columns:88px 1fr;align-items:center;gap:16px;}
.tit-lab{font-family:var(--data);font-size:10px;letter-spacing:.11em;color:rgba(255,255,255,.55);}
.tit-bar{height:9px;background:rgba(255,255,255,.12);border-radius:20px;overflow:hidden;}
.tit-bar i{display:block;height:100%;border-radius:20px;background:var(--cobalt);}
.tit-row.hit .tit-bar i{background:var(--pink);}
.tit-row.hit .tit-lab{color:var(--pink);}
.tit-foot{margin-top:8px;font-family:var(--data);font-size:9.5px;letter-spacing:.11em;color:rgba(255,255,255,.4);}
@media(max-width:880px){.endpoint-panel{grid-template-columns:1fr;padding:40px 26px;gap:32px;}}

/* ---------- voor wie ---------- */
.who{display:grid;grid-template-columns:repeat(2,1fr);gap:22px;}
.wcard{border:1px solid var(--hair);border-radius:4px;padding:30px 28px;background:var(--paper);}
.wcard .tagline{font-family:var(--data);font-size:9.5px;letter-spacing:.15em;color:var(--pink);}
.wcard h3{font-family:var(--display);font-weight:700;font-size:21px;margin:11px 0 9px;letter-spacing:-.02em;}
.wcard p{color:var(--grey);font-size:15px;}
@media(max-width:760px){.who{grid-template-columns:1fr;}}

/* ---------- tarieven ---------- */
.tiers{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;}
.tier{border:1px solid var(--hair);border-radius:4px;padding:32px 26px;background:var(--paper);display:flex;flex-direction:column;}
.tier.flag{border-color:var(--ink);box-shadow:0 14px 34px -22px rgba(16,26,51,.45);}
.tier .tname{font-family:var(--data);font-size:10px;letter-spacing:.15em;color:var(--pink);}
.tier .price{font-family:var(--display);font-weight:800;font-size:35px;letter-spacing:-.03em;margin:14px 0 2px;}
.tier .price small{font-family:var(--body);font-weight:400;font-size:14px;color:var(--grey);letter-spacing:0;}
.tier .fine{font-family:var(--data);font-size:10px;color:var(--grey);margin-bottom:18px;}
.tier ul{list-style:none;margin:0;padding-top:16px;border-top:1px dashed var(--hair);}
.tier li{position:relative;padding-left:20px;margin-bottom:10px;font-size:15px;color:var(--grey);}
.tier li::before{content:"";position:absolute;left:0;top:9px;width:7px;height:7px;border-radius:50%;background:var(--pink);}
@media(max-width:880px){.tiers{grid-template-columns:1fr;}}

/* ---------- wie zit erachter ---------- */
.founder{display:grid;grid-template-columns:.72fr 1.28fr;gap:52px;align-items:center;}
.portrait{
  aspect-ratio:4/5;border-radius:5px;border:1px solid var(--hair);background:var(--soft);
  display:flex;flex-direction:column;align-items:center;justify-content:center;gap:12px;
  color:var(--grey);font-family:var(--data);font-size:10.5px;text-align:center;padding:20px;
}
.founder blockquote{
  font-family:var(--display);font-weight:500;font-size:clamp(19px,2.3vw,25px);
  line-height:1.34;letter-spacing:-.02em;color:var(--ink);border-left:3px solid var(--pink);
  padding-left:22px;margin-bottom:22px;
}
.founder p{color:var(--grey);margin-bottom:14px;max-width:58ch;}
.founder .sig{font-family:var(--data);font-size:11px;color:var(--ink);margin-top:20px;}
@media(max-width:880px){.founder{grid-template-columns:1fr;gap:30px;}.portrait{max-width:260px;}}

/* ---------- FAQ ---------- */
.faq{max-width:820px;}
.faq details{border-bottom:1px solid var(--hair);}
.faq details:first-of-type{border-top:1px solid var(--hair);}
.faq summary{
  list-style:none;cursor:pointer;padding:22px 40px 22px 0;position:relative;
  font-family:var(--display);font-weight:700;font-size:18px;letter-spacing:-.015em;
}
.faq summary::-webkit-details-marker{display:none;}
.faq summary::after{
  content:"";position:absolute;right:6px;top:31px;width:11px;height:11px;
  border-right:2px solid var(--pink);border-bottom:2px solid var(--pink);
  transform:rotate(45deg);transition:transform .22s ease;
}
.faq details[open] summary::after{transform:rotate(-135deg);top:34px;}
.faq .answer{padding:0 20px 24px 0;color:var(--grey);font-size:16px;max-width:62ch;}

/* ---------- formulier ---------- */
.form-grid{display:grid;grid-template-columns:1.05fr .95fr;gap:56px;align-items:start;}
.field{margin-bottom:18px;}
.field label{display:block;font-family:var(--data);font-size:10px;letter-spacing:.13em;color:rgba(255,255,255,.62);margin-bottom:8px;}
.field input,.field select,.field textarea{
  width:100%;background:rgba(255,255,255,.06);border:1px solid var(--hair-inv);
  border-radius:3px;padding:14px 15px;color:#fff;font-family:var(--body);font-size:15.5px;
  transition:border-color .2s,background .2s;
}
.field textarea{min-height:118px;resize:vertical;}
.field input:focus,.field select:focus,.field textarea:focus{border-color:var(--pink);background:rgba(255,255,255,.09);outline:none;}
.field select option{background:var(--deep);color:#fff;}
.field input::placeholder,.field textarea::placeholder{color:rgba(255,255,255,.35);}
.form-note{font-family:var(--data);font-size:10px;color:rgba(255,255,255,.4);margin-top:14px;line-height:1.8;}
.form-note a{color:rgba(255,255,255,.62);}
.hp{position:absolute;left:-9999px;}
.reach{display:flex;flex-direction:column;gap:12px;margin-top:26px;}
.reach a{display:flex;justify-content:space-between;align-items:center;gap:16px;border:1px solid var(--hair-inv);border-radius:3px;padding:18px 22px;text-decoration:none;font-family:var(--data);font-size:12.5px;transition:border-color .2s,background .2s;}
.reach a:hover{border-color:var(--pink);background:rgba(232,69,155,.08);}
.reach .arrow{color:var(--pink);}
@media(max-width:880px){.form-grid{grid-template-columns:1fr;gap:38px;}}

/* ---------- contact blok ---------- */
.contact{background:var(--deep);color:#fff;}
.contact-in{padding:80px 0;}
.contact h2{color:#fff;}
.contact p.lead{color:rgba(255,255,255,.72);margin-top:16px;font-size:17px;max-width:46ch;}
@media(max-width:880px){.contact-in{padding:58px 0;}}

/* ---------- footer ---------- */
.foot{background:var(--deep);border-top:1px solid var(--hair-inv);padding:40px 0 26px;}
.foot-top{display:grid;grid-template-columns:1.4fr 1fr 1fr;gap:36px;padding-bottom:30px;border-bottom:1px solid var(--hair-inv);}
.foot h4{font-family:var(--data);font-size:10px;letter-spacing:.15em;color:rgba(255,255,255,.45);margin-bottom:14px;font-weight:400;}
.foot ul{list-style:none;}
.foot li{margin-bottom:9px;}
.foot a{color:rgba(255,255,255,.78);text-decoration:none;font-size:14.5px;}
.foot a:hover{color:var(--pink);}
.foot .about{color:rgba(255,255,255,.55);font-size:14.5px;max-width:38ch;}
.foot .about strong{color:#fff;font-family:var(--display);font-weight:800;font-size:17px;display:block;margin-bottom:10px;}
.foot-in{display:flex;justify-content:space-between;align-items:center;gap:14px;flex-wrap:wrap;font-family:var(--data);font-size:10.5px;color:rgba(255,255,255,.42);padding-top:24px;}
.foot-in a{font-size:10.5px;color:rgba(255,255,255,.42);}
@media(max-width:820px){.foot-top{grid-template-columns:1fr;gap:28px;}}

@media(prefers-reduced-motion:reduce){
  html{scroll-behavior:auto;}
  .flask-liquid,.surface,.bub{animation:none;transform:none;opacity:1;}
  .rail-fill,.ch,.btn,.burger span,.burger span::before,.burger span::after{transition:none;}
}